It’s Panto time!
Tuesday, June 1st, 2010
Driving home in the sweltering heat of last week I found myself behind a white van. White van man had his elbow leaning out of the driver’s window in a rather languid pose. On the back of the van was a small panel advert – ‘Air-conditioning service from £35′ and a mobile number. Not only had the air conditioning unit in my car packed up, but my garage normally charged £80 for the service. I rang the number and a few seconds later the elbow shot in ”Hello – hang on a minute, I can’t hear you. Let me just pull over into this lay-by‘. His van pulled over and I followed him ‘Where are you calling from?’ ‘I’m right behind you’ ‘Oh my god that is spooky – are you the blue car?’ ‘Yes’ I replied ‘And anyway why is it spooky? I simply called the number you advertised on the back of your van’. He roared with laughter – and I was able to book a service on the spot. And an excellent service it was to – the car feels like a fridge now. If you want to attract an impulse purchase put your mobile phone number on the back of your van and not just your email address.