Honesty can be an expensive policy
Wednesday, April 7th, 2010
I was asked to pitch for some work the other day. The client and I got on very well and he showed me round his delightful premises. Masses of visual potential for filming I thought and made copious notes. What will it cost? I told him that I would work out a budget and check his existing website. Later that day I looked at his website. Bad doesn’t come close to describing it. It was severely undercooked. And even though he got a grant the design still cost him thousands. I wrote a friendly email saying his first priority should be to update his website so that his customers would find him more easily on-line. Multi-media content could always be added later. I sent a second email with lots of design and usability tips. I sent a third email warmly recommending a couple of excellent local designers. No replies or returned calls. I think I upset him. Sadly, I don’t think his is the only under-performing, overpriced website out there.