Here’s looking at you kid
Thursday, November 11th, 2010
4pm on a cold grey afternoon at the Riverside Studios in Hammersmith, London. Test screening three short films we have just produced for Kick-It, a NHS funded health project to encourage young people in Hammersmith and Fulham to kick the smoking habit. Their new 20,000 lumen digital projector, the size of a Smart car, is powered up and I sit nervously at the back of the empty cinema with Richard, their incredibly helpful projectionist. My fingers are firmly crossed.
A lot of work has gone into making the films but I have only seen them on a laptop screen, not in a state of the art 200 seater cinema with surround sound speakers. The lights fade, the DVD runs and suddenly there are the films, we made back in July, up on this huge screen. Richard adjusts the cinema amplification system to fine-tune the sound balance and I start to relax. The projector’s image and sound qualities surpass my wildest expectations. And this is just a DVD. What would it be like if we ran the films directly from the hard drive? This is no longer video, it’s a theatrical experience. Roll on the 22nd November when the cinema will be full of feisty young people at the launch. I’ll still be nervous on the day……